document.write('<ol class="tumblr_posts">\x0a    \x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_photo_post">\x0a                <img src="http://21.media.tumblr.com/YkblQt3ULopl1k6lj4aSZd7ho1_400.png" alt="&amp;#8220;Mid-Tail&rdquo; / New Media Viewership Growing On YouTube \x0aTubeMogul writes: &amp;#8220;Michael Learmonth over at AdAge included some of these figures in his recent piece on YouTube&rsquo;s future, but I thought I would share the full graph. Basically, we took the top 100 all-time most-viewed &ldquo;mid-tail&rdquo; or &ldquo;new media studio&rdquo; content creators (i.e. Next New Networks, Howcast Studios, The Wall Street Journal&rsquo;s videos etc.) and looked at their viewership growth. The results? Over the past six months, publishers saw their daily average views grow by an average of 4.98% per month.&amp;#8221;" class="tumblr_photo"/>\x0a                \x0a                \x0a                    <div class="tumblr_caption">\x0a                        <p><a href="http://www.tubemogul.com/blog/2009/06/mid-tail-new-media-viewership-growing-on-youtube/">&#8220;Mid-Tail” / New Media Viewership Growing On YouTube </a></p>\x0a<p><a href="http://www.tubemogul.com/blog/2009/06/mid-tail-new-media-viewership-growing-on-youtube/">TubeMogul writes:</a> <a href="http://www.twitter.com/learmonth">&#8220;Michael Learmonth</a> over at <i>AdAge</i> included some of these figures in his <a href="http://adage.com/digital/article?article_id=137140">recent piece</a> on YouTube’s future, but I thought I would share the full graph. Basically, we took the top 100 all-time most-viewed “mid-tail” or “new media studio” content creators (i.e. Next New Networks, Howcast Studios, The Wall Street Journal’s videos etc.) and looked at their viewership growth. The results? Over the past six months, publishers saw their daily average views grow by an average of 4.98% per month.&#8221;</p>\x0a                    </div>\x0a                \x0a            </li>\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_link_post">\x0a                <a href="http://adage.com/digital/article?article_id=137140" class="tumblr_link" >Why YouTube Will Sink or Swim With Obama Girl (Advertising Age)</a>\x0a                \x0a                \x0a                    <div class="tumblr_description">\x0a                        &#8220;Forget Hollywood. YouTube&#8217;s future lies less in &#8220;Desperate Housewives&#8221; and more in low-budget fare from producers such as <a href="http://nextnewnetworks.com/" class="body" target="_blank">Next New Networks</a>, <a href="http://www.machinima.com/" class="body" target="_blank">Machinima</a>, <a href="http://www.howcast.com/" class="body" target="_blank">Howcast</a> and <a href="http://www.mondomedia.com/" class="body" target="_blank">MondoMedia</a>. That&#8217;s because for all the sound and fury over studio deals, long-form content just isn&#8217;t that popular on YouTube. Rather, it&#8217;s the so-called midtail content, which fills a niche somewhere between studio-produced and user-generated fare, that&#8217;s exploded.&#8221;\x0a                    </div>\x0a                \x0a            </li>\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_link_post">\x0a                <a href="http://newteevee.com/2009/05/17/clearleap-to-bring-trio-of-new-media-studios-to-tvs/" class="tumblr_link" >Clearleap to Bring Trio of New Media Studios to TVs (NewTeeVee)</a>\x0a                \x0a                \x0a                    <div class="tumblr_description">\x0a                        The lines between old and newteevee blurred a little more today, as Clearleap announced that it will help make web-based content from blip.tv, Next New Networks and Revision3 accessible on TV sets.\x0a                    </div>\x0a                \x0a            </li>\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_link_post">\x0a                <a href="http://blogs.wsj.com/digits/2009/05/13/web-content-is-like-sushi-and-other-tips/" class="tumblr_link" >Web Content Is Like Sushi, and Other Tips (Digits - WSJ)</a>\x0a                \x0a                \x0a                    <div class="tumblr_description">\x0a                        <p>When it comes to creating original material for the Web, Tim Shey, co-founder of Next New Networks, says it’s like sushi.</p>\x0a<p>“The fresher the better,” he said during a Streaming Media East panel session on digital content production, “and don’t leave it sitting around for too long.”</p>\x0a                    </div>\x0a                \x0a            </li>\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_link_post">\x0a                <a href="http://www.emediawire.com/releases/2009/5/prweb2391064.htm" class="tumblr_link" >Winners of 13th Annual Webby Awards Announced (official press release)</a>\x0a                \x0a                \x0a            </li>\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_link_post">\x0a                <a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/05/05/AR2009050501268.html" class="tumblr_link" >Jimmy Fallon, Trent Reznor among Webby winners (washingtonpost.com)</a>\x0a                \x0a                \x0a                    <div class="tumblr_description">\x0a                        multiple awards included the BBC, Sundance Channel, YouTube Live, Next New Networks and Wired.com.\x0a                    </div>\x0a                \x0a            </li>\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_link_post">\x0a                <a href="http://newteevee.com/2009/05/05/the-onion-next-new-networks-prop-8-win-webbys/#more-24102" class="tumblr_link" >The Onion, Next New Networks, Prop 8 Win Webbys (NewTeeVee)</a>\x0a                \x0a                \x0a                    <div class="tumblr_description">\x0a                        Winners of the 13th Annual Webby Awards were announced today, and recipients in the Online Film &amp; Video category were a nice mix of old and new media. We’ve been following the <a href="http://newteevee.com/2009/04/28/the-jimmy-fallon-goliath-toppled-by-bobby-miller/">Don’t Let Jimmy Win campaign</a> here at NewTeeVee, and it looks like those efforts paid off!\x0a                    </div>\x0a                \x0a            </li>\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_link_post">\x0a                <a href="http://planetgreen.discovery.com/home-garden/weeks-diy-april11.html" class="tumblr_link" >The Week&#039;s Best DIY Projects: April 10-16, 2009 (Planet Green)</a>\x0a                \x0a                \x0a                    <div class="tumblr_description">\x0a                        Planet Green: We&#8217;ve always been devoted to the sewing projects that Threadbanger turns out each week. (TreeHugger even named them a <a href="http://www.treehugger.com/best-of-green/">Best of Green</a> winner). But this week, the team tackles home décor, creating a hanging pendant lamp from materials they&#8217;ve picked up on their local Craigslist board. See what they came up with.\x0a                    </div>\x0a                \x0a            </li>\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_link_post">\x0a                <a href="http://www.tilzy.tv/introducing-the-onfronts-tilzytvs-digital-upfronts.htm" class="tumblr_link" >Introducing The Onfronts - Tilzy.TV&rsquo;s Digital Upfronts</a>\x0a                \x0a                \x0a                    <div class="tumblr_description">\x0a                        Mentions Next New Networks as one of the companies already on board to participate this year.\x0a                    </div>\x0a                \x0a            </li>\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a            <li class="tumblr_post tumblr_link_post">\x0a                <a href="http://www.tvweek.com/news/2009/04/funnyordie_childrens_hospital.php" class="tumblr_link" >FunnyOrDie, &lsquo;Children&rsquo;s Hospital&rsquo; Nominated for Webby Awards (TVWeek)</a>\x0a                \x0a                \x0a                    <div class="tumblr_description">\x0a                        A wrap-up of the Webby Award nominees, which mentions Next New Networks&#8217; multiple nominations.\x0a                    </div>\x0a                \x0a            </li>\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a</ol>');