BusinessWeek: On YouTube, Seven-Figure Views, Six-Figure Paychecks
“I wanted to focus on the creative side,” says Michael Gregory, a Brooklyn musician whose band, the Gregory Brothers, leapt to YouTube stardom with its Auto-Tune the News series. He teamed up with a company called Next New Networks, a web-video development company in New York. The company manages performers’ sponsorships, negotiates ad deals with Google, and handles audience development and public relations. Next New Networks represents about 50 artists who collectively generate more than 150 million monthly views.
1 year ago