July 17, 2008
Care to Share? Digitas Launches Campaign for New Mars Candy (ClickZ)
A Web series, “Nite Fite,” will be syndicated across the Web by Next New Networks. Created by Dan Meth and Mark Vitelli, the program is an animated evening talk show in which two characters, Penalty and Lloyd, battle over hot topics. Starburst will be the sole sponsor/advertiser.