October 7, 2008
TVWeek's Trial and Error: Nite Fite Claims Key YouTube Real Estate

Next New Networks Web series “Nite Fite” took over the home page of YouTube Monday, Oct. 6. The show was featured in the upper-right slot of the home page, a spot usually reserved for advertiser videos, as part of a promotional commitment from the show’s sponsor Starburst.

This is an important “milestone” if you will in YouTube’s history because “Nite Fite” is not an ad, nor is it a branded series. It’s an independent show that has a sponsor integrated into each episode, Next New Networks pointed out on its own blog. The company is betting the YouTube home page placement can drive subscribers and audience for the show going forward.