July 6, 2010
“ In the old days, ‘network’ meant that they owned a broadcast tower or they owned a berth with cable providers that guaranteed them a certain household penetration. On the internet, there is no barrier to entry. Anyone can launch a show online, anyone can launch a new channel online tomorrow,” says Tim Shey, co-founder and head of audience development at NNN. “When you put a video on the internet, you’re competing with every other video that’s ever been made. So it’s not as easy as owning a channel and getting a rating. We started thinking a lot about how you’d have to reinvent television networks for the internet, and we thought networks could still play a really valuable role.
The New Networks - StreamingMedia.com